Pitch Perfect
with Director & Film maker Andréa Katzeff.
5 March, 6pm CET. Online. €25.
Pitch Perfect
with Director & Film maker Andréa Katzeff.
5 March, 6pm CET. Online. €25.
ABOUT THE WORKSHOP
This workshop is designed for creatives, filmmakers, designers, writers, photographers, and other artists, who struggle with communicating their vision to non-creative clients. Through hands-on exercises and real-world strategies, participants will learn how to break down their ideas into clear, compelling pitches that clients understand and get excited about.
By the end of the workshop, participants will have a structured approach to presenting their concepts, covering essential aspects like storyline, tone, mood, style, cinematography, music, and more.
THE WORKSHOP
This workshop is designed for creatives, filmmakers, designers, writers, photographers, and other artists, who struggle with communicating their vision to non-creative clients. Through hands-on exercises and real-world strategies, participants will learn how to break down their ideas into clear, compelling pitches that clients understand and get excited about.
By the end of the workshop, participants will have a structured approach to presenting their concepts, covering essential aspects like storyline, tone, mood, style, cinematography, music, and more.
THE DETAILS:
Learn how to break down ideas into clear, compelling pitches that clients understand and get excited about.
1. Understanding the Client’s Mindset (Why Pitches Fail and How to Fix Them)
The gap between creative and business perspectives
Common objections from clients and how to address them
Speaking the client’s language: Translating artistic ideas into business value
The psychology of persuasion and decision-making
2. Structuring the Perfect Pitch (A Step-by-Step Guide)
The Elevator Pitch: Summarising your idea in 30 seconds
The Hook: Grabbing attention from the start
Breaking down your pitch:
Storyline: The narrative that sells your idea
Concept: The “big idea” and why it works
Tone & Mood: Setting expectations with the right emotional language
Style & Aesthetic: Visualizing the final product
Cinematography & Composition: The power of framing, movement, and angles
Music & Sound Design: Enhancing emotion and storytelling
The Call to Action: Getting the client to say “yes”
3. Creating Winning Pitch Materials (Presenting Like a Pro)
Mood boards & visual references: Helping clients “see” your vision
Storyboards & mockups: Bringing ideas to life
Case studies & past work: Proving credibility
Writing a killer pitch deck: What to include and what to avoid
4. Delivery & Presentation Skills (Confidence, Clarity, and Impact)
Overcoming nervousness & imposter syndrome
Speaking with confidence and authority
Handling objections & client concerns
Adapting your pitch for different audiences
5. Hands-On Practice & Live Feedback (Putting It All Together)
Participants pitch their ideas in a safe environment
Group feedback and constructive critiques
Tweaking and refining pitches for maximum impact
6. Closing the Deal (Turning a Pitch into a Paid Project)
Negotiating budgets without underselling yourself
Setting clear deliverables and expectations
Following up effectively
Building long-term client relationships.
By the end of the workshop, you’ll get an idea on:
1. How to address client-specific needs and priorities to create highly relevant presentations.
2. How to structure your content into a compelling narrative to emotionally engage and captivate the client.
3. Design presentations that are visually clear, professional, and memorable.
The Details:
- Date: 5th March 2025, 6pm CET
- Duration: 90 minutes
- Location: Online (a link will we sent closer to the date).
- Price: EUR 25
THE DETAILS:
Learn how to break down ideas into clear, compelling pitches that clients understand and get excited about.
1. Understanding the Client’s Mindset (Why Pitches Fail and How to Fix Them)
The gap between creative and business perspectives
Common objections from clients and how to address them
Speaking the client’s language: Translating artistic ideas into business value
The psychology of persuasion and decision-making
2. Structuring the Perfect Pitch (A Step-by-Step Guide)
The Elevator Pitch: Summarising your idea in 30 seconds
The Hook: Grabbing attention from the start
Breaking down your pitch:
Storyline: The narrative that sells your idea
Concept: The “big idea” and why it works
Tone & Mood: Setting expectations with the right emotional language
Style & Aesthetic: Visualizing the final product
Cinematography & Composition: The power of framing, movement, and angles
Music & Sound Design: Enhancing emotion and storytelling
The Call to Action: Getting the client to say “yes”
3. Creating Winning Pitch Materials (Presenting Like a Pro)
Mood boards & visual references: Helping clients “see” your vision
Storyboards & mockups: Bringing ideas to life
Case studies & past work: Proving credibility
Writing a killer pitch deck: What to include and what to avoid
4. Delivery & Presentation Skills (Confidence, Clarity, and Impact)
Overcoming nervousness & imposter syndrome
Speaking with confidence and authority
Handling objections & client concerns
Adapting your pitch for different audiences
5. Hands-On Practice & Live Feedback (Putting It All Together)
Participants pitch their ideas in a safe environment
Group feedback and constructive critiques
Tweaking and refining pitches for maximum impact
6. Closing the Deal (Turning a Pitch into a Paid Project)
Negotiating budgets without underselling yourself
Setting clear deliverables and expectations
Following up effectively
Building long-term client relationships.
The Details:
-
- Date: 5th March 2025, 6pm CET
- Duration: 90 minutes
- Location: Online (a link will we sent closer to the date).
- Price: EUR 25
MEET ANDRÉA
Andréa Katzeff is an Amsterdam-based contemporary photographer whose work has been inspired by the tumultuous emotions induced by societal norms and expectations. Recognised in her field for her unique art style, Katzeff consistently delivers provoking work which incites conversations around lighting, emotion, process, and style.
She creates an uncommon friendship between darkness and light, capturing her subjects through a lens of empathy. Her work is summoned through her own experiences, emanating a cinematic and dark undertone. Growing up with the ocean, forest, and mountain as her playground, her work is filled with adventure and the essence of the heart.
“As a child, I struggled with the idea that the day would come to an end, therefore I found almost every sunset would pour a flood of melancholy upon me, drowning me in the inevitable darkness. However, I soon took on a new perspective after I learnt that the sunset would bleed into a sunrise, allowing for a new day, new opportunities and most importantly, new adventures. I realised that darkness and light compliment one another through their inherent polarities.”
Having received a degree in English literature at the University of Cape Town, poetry serves as an imperative aspect of her work serving as inspiration for how Katzeff approaches a project. “most of my work is based on poems I have written, my stills look like shots from a movie scene for a reason”. Katzeff’s work is very relevant but still seems to have a sense of art and timelessness to it.
www.andreakatzeff.com
MEET ANDRÉA
Andréa Katzeff is an Amsterdam-based contemporary photographer whose work has been inspired by the tumultuous emotions induced by societal norms and expectations. Recognised in her field for her unique art style, Katzeff consistently delivers provoking work which incites conversations around lighting, emotion, process, and style.
She creates an uncommon friendship between darkness and light, capturing her subjects through a lens of empathy. Her work is summoned through her own experiences, emanating a cinematic and dark undertone. Growing up with the ocean, forest, and mountain as her playground, her work is filled with adventure and the essence of the heart.
“As a child, I struggled with the idea that the day would come to an end, therefore I found almost every sunset would pour a flood of melancholy upon me, drowning me in the inevitable darkness. However, I soon took on a new perspective after I learnt that the sunset would bleed into a sunrise, allowing for a new day, new opportunities and most importantly, new adventures. I realised that darkness and light compliment one another through their inherent polarities.”
Having received a degree in English literature at the University of Cape Town, poetry serves as an imperative aspect of her work serving as inspiration for how Katzeff approaches a project. “most of my work is based on poems I have written, my stills look like shots from a movie scene for a reason”. Katzeff’s work is very relevant but still seems to have a sense of art and timelessness to it.
www.andreakatzeff.com
